Recruiting New Coaches

 

Increase your success in Challenge Group members upgrade to coach on your team by learning and using the proven best practices of the Coach 5-step invitation process.

  

CUSTOMER TO COACH GUIDE

Developing strong Coaches is vital to building a rewarding Beachbody® business, and we’ve found that many successful Coaches begin as Beachbody customers first. The Customer to Coach tools will help you learn how to identify customers who would make great Coaches and what to do to transition them from customer to Coach.

Tools include:

Part One – How to Identify Potential Coaches

Find out where to look to find potential Coaches and the qualities to look for in someone who would make a great Coach.

Part Two – What to Say to Develop Potential Coaches

Learn what to say to engage your customers and help you identify the qualities and key signals of a potential Coach.

Part Three – How to Invite Customers to Become Coaches

Follow the step-by-step guidelines in the Coach 5-Step Invitation Process to invite your customers to become Coaches. Customize the guideline examples to fit each unique situation and increase your chances for success.

Part Four – How to Overcome Coaching Objections

Learn how to answer common objections your customers may have when considering becoming a Coach.

It’s highly recommended that you review “How to Identify Potential Coaches” first before inviting customers to become Coaches. Always remember that building relationships with your customers is essential to increase your customer to Coach success and will better equip you to help your new Coaches achieve their goals and be successful.

PART ONE – HOW TO IDENTIFY POTENTIAL COACHES

Use this tool to learn how to identify potential Coaches by understanding the following:

The Belief System

The journey your customers go through before they are ready to become Coaches

Where to Find Potential Coaches

Where to look to find people who would make great Coaches

How to Recognize Potential Coaches

What to look for in customers that are clear signs they would make great Coaches

THE BELIEF SYSTEM

Did you know 71% of Team Beachbody® Diamond Coaches were customers first, so there’s a good chance your next Diamond is already one of your customers waiting to be sponsored as a Coach? The Belief System explains different stages a person goes through before they are ready to become a Coach. For some the transition is very fast and for others it may take longer.

  NEWBIE:

Is seeking to get healthy and has purchased a Beachbody® program or product, but has not gotten started on it yet.

PARTICIPANT:

Has joined a Challenge Group and has started a program that will put them on the path to getting results.

ENTHUSIAST:

Has gained confidence by loving their workouts and seeing results. They’re more involved with the Challenge Group, posting comments and encouraging others.

ADVOCATE:

Is talking about the programs and their results and is excited to share their experience with others. Advocates will be your best-performing Coaches.

 

WHERE TO FIND POTENTIAL COACHES

Start with your existing Beachbody Challenge™ Group Customers.

Why? Because customers in Beachbody Challenge Groups tend to:

  • Understand why and how our products work
  • Set goals and commit to achieving them
  • Provide motivation and accountability to other members
  • Develop Success Stories to share with others

 

Remember to always stay connected with your customers and give them praise, recognition, and support. To help you develop potential Coaches, you can use the Facebook® post examples in the Customer to Coach Guide Part 2 – What to Say to Develop Potential Coaches. Plus don’t forget to use the Challenge Group guides to post messages every day and follow up on comments and questions in a timely manner to keep your customers engaged and excited about their Challenge.

 

PART TWO – WHAT TO SAY TO DEVELOP POTENTIAL COACHES

If you want to convert customers to Coaches from your Beachbody Challenge™ Groups, you’ll need to communicate daily to keep members engaged and moving through the Belief System. Follow the Facebook® tips below on what to say to engage your customers and help you identify the qualities and key signals of a potential Coach. Remember to customize your messages to fit your Group and your Challenge.

 

Another great way to engage a potential Coach and help him or her progress into a coaching role is to invite him or her to take on a leadership role in the Group. By assigning this person to a “leadership” position, you are helping him or her naturally move into a Coach role. When the Challenge is over, you’ll be able to thank them for helping you, and it makes it easier to talk to them about coaching since they were already coaching their Challenge Group.

You can say:

“(NAME), I’ve noticed that you’ve had great tips and answers to questions in our Group and I was hoping you could help me out for the remaining weeks. If you could continue answering questions and providing support to everyone it would really help me out. If you’re not sure what the answer is to a question you can tag me and I’ll find out. Would that be okay?”

 

When you are ready to approach a customer about becoming a Coach, use the guideline examples found in the “Customer to Coach Guide Part Three – How to Invite Customers to Become Coaches.” Always remember to build a relationship with your customers first and allow them to become Advocates before inviting them to become Coaches.

PART THREE – HOW TO INVITE CUSTOMERS TO BECOME COACHES

It may take at least 30 days from the start of your Challenge Group for a customer to move from Participant to Advocate. Make sure to give your customers enough time to experience the Challenge Group, get results, and build confidence before you invite them to become a Coach. Once you’ve identified an Advocate in your Beachbody Challenge Group, reach out to them privately and talk to them about becoming a Coach. Use the invitation guidelines below and remember to always customize your message to fit each unique situation.

THE CUSTOMER 5-STEP INVITATION PROCESS: WHAT TO EXPECT

Step 1: Invite your prospect into the conversation.

Bridge Step 1 to Step 2: Prepare them for questions you’ll be asking in Step 2. Step 2: Interview your prospect, asking questions to learn more about them.

Bridge Step 2 to Step 3: Get a clear commitment that they will watch the video you will send them in Step 3. Step 3: Send a video explaining more about Challenge Groups.

Step 4: Follow up to find out what they liked about the video and confirm their interest in joining your Challenge Group.

Step 5: Help your prospect enroll in your Challenge Group by walking them through the process. Sample Messages

The sample messages are designed for you to personalize based on each unique situation. Your messages

should show that you care about helping people and build trust by focusing on your prospect and their needs. The more you practice the steps in this guide to invite, the more confidence you’ll build, and the less obstacles and objections you’ll receive.

PRE-QUALIFYING INTERVIEW

Before you invite your customer to become a Coach you’ll want to ask them questions to gauge their excitement about their experience.

“(NAME), I’m so excited that you finished your (insert Challenge Group Name/Program), tell me about it.” “You sound excited about your experience. On a scale of 1–10 how excited are you?”

STEP 1: THE INVITE

When you hear the Green Light Moments during the Pre-Qualifying Interview it’s time to send the Step 1 Invite through “Praise,” “Disarm,” and “Ask.”

  • Praise them for how well they’ve done and how excited they seem about their progress/results.
  • Disarm them by making it a no-pressure deal, letting them know it’s okay that it may or may not be for them right now.
  • Ask if they’ve considered becoming a Coach.

 

BRIDGE: STEP 1 TO STEP 2

The Bridge in the Coach process is the same as in the customer process; it’s like the binding on a book. Without the bridge, you have five separate steps that don’t flow well, but with it they all connect, making it easy to lead your customer down the right path and helping them make a better-informed choice. Learning to bridge each step makes it easier and keeps you in control.

STEP 2: THE INTERVIEW

Ask your customer a few questions to help both of you determine whether or not coaching is a good fit for them at this time. Ask questions about the 3 Vital Behaviors of a Beachbody® Coach: Be Proof the Products Work, Invite. Invite. Invite., Personal Development. When you get Green Light Moments from each question, move on to the next until you’ve completed the interview.

 

BRIDGE: STEP 2 TO STEP 3

Bridge your customer to Step 3 by using the “If I…would you…” approach to get a clear commitment from them that they will watch the video you will send in Step 3. It is also when you confirm when they plan to watch it and then schedule the Step 4 Follow Up.

STEP 3: SEND VIDEO

It’s important to send the “Introducing Team Beachbody” video to your prospect immediately following your Bridge Step 2 to Step 3 conversation. Let the video do the talking and explain coaching to make sure it’s right for them.

 

STEP 4: FOLLOW UP & CONFIRM INTEREST

When talking to your customer during your scheduled follow-up meeting, find out what they liked about the video, which will give them a chance to reflect on what they saw. Ask them questions to find out if they’re ready to join your Team and become a Coach. When you hear those Green Light Moments, then it’s time to explain how they can enroll as a Coach and become a member of your Team.

 

STEP 5: HELP THEM ENROLL AS A COACH

There are several enrollment options depending on your customer’s wants and needs. Choose the option that works best for them.

Next Steps

Follow the steps in How to Get Your New Coaches Started Right to help get them on the path to success right away. Make sure to add them to your Coach Follow-Up Tracker and check in with them often, always providing motivation and tips to help them achieve their goals.

 

PART FOUR – HOW TO OVERCOME COACHING OBJECTIONS

If you get an objection when you approach a customer about becoming a Coach, be prepared to help them overcome their reservations about coaching. Instead of marking them down as a “no,” give them the benefit of the doubt that they just might not have enough information to feel comfortable saying yes. Use the guidelines below to help them work through their objection. Customize the guideline examples to fit each unique situation.

 

Beachbody does not guarantee any level of success or income from the Beachbody Coach Opportunity. Each Coach’s income depends on his or her own efforts, diligence, and skill.

  

COACH  5-STEP  INVITATION PROCESS

The Coach 5-Step Invitation Process helps you introduce the Coaching Opportunity to more of your customers and help them upgrade to Coach and become a member of your Team. The more you follow the steps in this invitation guide, including sample messages and tips, the easier inviting will become, the more confidence you’ll build, and the less obstacles and objections you’ll receive.

Just as you did during the Customer 5-Step Invitation Process, you’ll be listening for “Green Light Moments,” when you hear your customer is excited about their results, that people have commented on their progress, etc. When you get these “green lights” you’ll know it’s time to put the Coaching Opportunity in front of them.

THE COACH 5-STEP INVITATION PROCESS: WHAT TO  EXPECT

In this document you’ll find sample messages and tips to help you complete each step of the process, which includes:

Pre-Qualifying Interview: Ask questions to gauge excitement about Beachbody experience.

Step 1: Invite your prospect through the “praise,” “disarm,” and “ask” concept.

Bridge Step 1 to Step 2: Prepare them for questions you’ll be asking in Step 2.

Step 2: Ask questions to determine whether or not coaching is a good fit.

Bridge Step 2 to Step 3: Get a clear commitment that they will watch the video you will send them in Step 3.

Step 3: Send a video explaining the Team Beachbody Coaching business.

Step 4: Follow up to find out what they liked about the video and confirm their interest in joining your Team as a Coach.

Step 5: Help them enroll as a Coach on your Team by walking them through the process.

Sample Messages

The sample messages are designed for you to personalize based on each unique situation. Your messages should show that you care about helping people and build trust by focusing on your prospect and their needs. The more you practice the steps in this guide to invite, the more confidence you’ll build, and the less obstacles and objections you’ll receive.

 

PRE-QUALIFYING INTERVIEW

Before you invite your customer to become a Coach you’ll want to ask them questions to gauge their excitement about their experience.

“(NAME), I’m so excited that you finished your (insert Challenge Group Name/Program), tell me about it.”

“You sound excited about your experience. On a scale of 1–10 how excited are you?”

STEP 1: THE INVITE

When you hear the Green Light Moments during the Pre-Qualifying Interview it’s time to send the Step 1 Invite through “Praise,” “Disarm,” and “Ask.”

  • Praise them for how well they’ve done and how excited they seem about their progress/results.
  • Disarm them by making it a no-pressure deal, letting them know it’s okay that it may or may not be for them right now.
  • Ask if they’ve considered becoming a Coach.

BRIDGE: STEP 1 TO STEP 2

The Bridge in the Coach process is the same as in the customer process; it’s like the binding on a book. Without the bridge, you have five separate steps that don’t flow well, but with it they all connect, making it easy to lead your customer down the right path and helping them make a better- informed choice. Learning to bridge each step makes it easier and keeps you in control.

 

STEP 2: THE INTERVIEW

Ask your customer a few questions to help both of you determine whether or not coaching is a good fit for them at this time. Ask questions about the 3 Vital Behaviors of a Beachbody® Coach: Be Proof the Products Work, Invite. Invite. Invite., Personal Development. When you get Green Light Moments from each question, move on to the next until you’ve completed the interview.

 

BRIDGE: STEP 2 TO STEP 3

Bridge your customer to Step 3 by using the “If I…would you…” approach to get a clear commitment from them that they will watch the video you will send in Step 3. It is also when you confirm when they plan to watch it and then schedule the Step 4 Follow Up.

STEP 3: SEND VIDEO

It’s important to send the “Introducing Team Beachbody” video to your prospect immediately following your Bridge Step 2 to Step 3 conversation. Let the video do the talking and explain coaching to make sure it’s right for them.

 

STEP 4: FOLLOW UP & CONFIRM INTEREST

When talking to your customer during your scheduled follow-up meeting, find out what they liked about the video, which will give them a chance to reflect on what they saw. Ask them questions to find out if they’re ready to join your Team and become a Coach. When you hear those Green Light Moments, then it’s time to explain how they can enroll as a Coach and become a member of your Team.

 

STEP 5: HELP THEM ENROLL AS A COACH

There are several enrollment options depending on your customer’s wants and needs. Choose the option that works best for them.

Next Steps

Follow the steps in How to Get Your New Coaches Started Right to help get them on the path to success right away. Make sure to add them to your Coach Follow-Up Tracker and check in with them often, always providing motivation and tips to help them achieve their goals.

 

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